Resources for Training, Scripts, and Rebuttals. Everything you need to run your Desk at peak performance.
DEMsays...“Nothing you do as a Manager will ever equal the rush of Closing a Placement. But no Placement you Close will ever equal the satisfaction of helping a Rookie become great!”
Welcome to...
Marketing for Rookies
...Marketing: The Movie!
(just kidding, unless you want to make it dramatic!)
What is Marketing for Rookies?
Marketing or Business Development can be the hardest part for a recruiter. So let's figure out how it's done.
We’ll break down the methods (including how to market to HR), we’ll give you messaging hot spots, and review the basic client objections that you used to handle with ease but now find yourself going…“Uh…okay then...can I call you in a month?...
Listen-In Rookie Training
Need a detailed training session already done for you? Well this is the place! Listen In on DEM's Audio training and follow along with the Powerpoint. It's like having DEM in your office training your Recruiters!
The Basics of Marketing and Business Development
FACT: 15-20% of the agencies in SA will crush it in 2026. The same number will give up the ghost! The good news is you’re still here. You’re a fighter and you’ll outwork this market. At least that’s the story you keep telling yourself. More calls, more phone time. If I just make enough calls… I like your spirit. You will survive! More calls are definitely better than less, but Dem knows all those calls can sometimes feel monotonous. The Objections are familiar and predictable and you feel like you’re running at full-speed just to stay in place. You think you need a holiday, but what you really need is something entirely different. You need to RELOAD! In this session, Dem will share with you ways that you can put more firepower into your Marketing/ Business Development efforts. What makes a “Marketable Candidate"? Do's and Don'ts of Marketing- the biggest Marketing mistakes Recruiters make and how to avoid them. Marketing or Business Development can be the hardest part for a recruiter. So let's figure out how it's done!
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Follow The Money
How do top billers get Job Orders? CLUE: They DON’T make cold marketing calls all day long, and guess what…? SURPRISE: They not only don’t fear a market downturn, that’s when it gets fun AND easy for them to get business. Sound crazy? Not if you have mentored some of the country’s best recruiters and have tracked the source of their jobs, and monitored how they structure their day. And when I say structure, I mean structure loosely, like Chaos Theory Loosely. Join Dem as he walks you through how the top Recruiters Follow the Money on every call.
Congratulations! You've officially ruined BAD Recruiting for yourself!
Situational Rookie Training
Our SITUATIONAL TRAINING section is where we've taken the steps of the Placement process and put them into short snippets grouped by topic to add to our basic training.
Why We Need to Continuously Market
It seems counterintuitive to market when you have jobs on your desk. No two jobs are created equal, and you're lumping them all as "urgent" and "workable". Nonsense. Dem explains why we need to constantly develop business in this market.
How to make the MPC Call
So let's get into it. The famous MPC (Most Placeable Candidate) Marketing Call. How do we make this call? What do we actually say?
Voice and Frequency Matters
It's not just what we say, but how we say it. And how often. Let's talk about your voice and how often you should make these calls.
Working the Marketing Call
Okay we get how to make this call. Now what happens when we actually get someone on the phone? Let's talk about how the best Recruiters work a call.
Recruitment training, your way. LISTEN to it, WATCH it, or READ it. Just don’t ignore it.
Objections DECODED:
LISTEN IN SERIES
Pop in your earbuds, hit play, and learn while you’re doing life, or “working from home” (no judgment).
No slides, no distractions, just straight talk, real examples, and the occasional DEMism to keep you awake.
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Objections DECODED:
SITUATIONAL TRAINING
See it. Feel it. Try not to laugh too hard.
This is Recruitment Training with a bit of energy, and a healthy dose of sarcasm.
For recruiters who learn best when they can roll their eyes and take notes.
READ ALL ABOUT IT!
For the “I’ll just read it later” crowd who actually does.
No video, no noise, no excuses. Just the full breakdown of every topic, technique, and tip, ready for you to digest and revisit when you need a refresher.
Read it. Highlight it. Pretend it’s serious work.
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Recruitment training, your way. LISTEN to it, WATCH it, or READ it. Just don’t ignore it.
APSO calls Dem...
“...one of the BEST recruitment specialist trainers in the country...”
DEMsays...“Nothing you do as a manager will ever equal the rush of closing a placement. But no placement you close will ever equal the satisfaction of helping a rookie become great!”
DEMsays..."Converting a Job Order into an exciting story will increase your Recruiting effectiveness".